Produced for: PRI/WNYC’s Studio 360
Airdate: July 12, 2003

The power of the voice can be used to create phenomenal works of art, and it can be used to sell stuff.

The folks in this story have coaxed you to buy toothpaste, to join a gym or to trust the news you watch. What are they thinking about when they whisper in your ear?

(7:39)